Description
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
This is a first edition, hardcover version of the book, originally published in 1963. It has some spotting on the edges, as seen in the photos here. The original jacket has some edge wear, but is now protected by a plastic sleeve. (And, yes! When you unfold the jacket, you get to see examples of David’s ad campaigns, which is very cool.)
Please contact us with any questions, or if you’d like to request additional photos of this book.
